Will a website work for you? That depends.
In addition to discussing the who, what, when and how’s of social media, I’m happy to be making a presentation soon at the Winter Meeting of the Mass Flower Growers Association. This is a gathering of independent retail garden center and farmstand owners from across the state and I am speaking in a program that covers topics from greenhouse energy conservation and pest control, to fast-track retail marketing planning and, yes, websites and Internet marketing.
As the Internet becomes a more mature marketing medium, it’s important — I think — for business people to understand that just having a website is not Internet marketing. Even the greatest website in the world, with killer functionality and flawless search engine appeal, will not reach everyone in your target market. Nor will it be able to drive people into your business all on its own.
Digital marketing is just another tool in your overall marketing plan. A website can absolutely make everything else work harder, more effectively and produce measurable results. IF it’s partnered with traditional marketing and public relations efforts. No media will succeed on its own. But just about any will work better and more efficiently if its part of an overall marketing strategy.